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March 28, 2017

5 Tips for Making a Great YouTube Video

These days, everyone wants to go viral. The key to becoming an internet celebrity is to make a YouTube video. Once you create enough of them, your channel will start to gain attention. With that newfound awareness, you’ll develop followers, video subscribers inclined to watch all the content you provide. Before any of that can happen, however, you need to get your foot in the door by crafting that first great clip. Here are five tips for making a great YouTube video.

Pick the Right Topic

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Image via Flickr by Photographing Travis

The crucial first step in getting your fledgling video career off on the right note is selecting the correct subject matter. While TV’s Sheldon Cooper would suggest an arcane topic near and dear to your heart such as Fun with Flags, the brutal reality is that you’ll do nothing but waste your time. You need to choose something with a wide scope of potential viewers rather than something with a narrow focus that the overwhelming majority of people will not find engaging.

Think about the most general topics that catch your eye, and that probably applies to other people as well. A vast array of subjects such as major sports, video games, cooking vacation destinations, cute animals, movies, and music, appeals to virtually everyone. With such a wide variety of options, you should have no problem picking something that speaks to you on a personal level while still attracting a massive potential viewer base.

Pick the Right Camera

Most people give in to the temptation to use the camera on their phone to record their videos. That’s also why most people fail to build major video content portals. By looking like everyone else, amateurish, they fail to stand out. You’ll want a decent camera with the functionality to record a high-quality video file that can upload quickly and easily to your computer. This will make your subject matter appear much more professional.

Pick the Right Laptop

Editing your files is a critical step in crafting the best video. People today want more than basic motion pictures. They expect splashy graphics and sound effects that enhance the viewing experience, making the footage more exciting to watch. Buying a state-of-the-art computer doesn’t guarantee that you’ll perform these tasks faster, but it’s a strong start.

The new Skylake processor from Intel is the first CPU that supports 4K video in the hardware itself. Powerful new laptops like the Lenovo ThinkPad will save you a great deal of time in the editing bay. Extra time liberates you to make more videos.

Pick the Right Editing Software

The same rules for the camera and the laptop apply to the software. No matter how much computational power your laptop possesses, a clunky editing app will cause problems. It’ll bottleneck the creative process as you impatiently wait for it to perform the requisite task. Sitting on your hands is terrible, because odds are good that you’ll forget what you intended to do while you wait.

Fortunately, there are a lot of great editing apps available. The best of them are Adobe Presenter, Corel VideoStudio Pro X8, and CyberLink PowerDirector 11. Choosing any of these three should assure a smooth process while you’re perfecting your video. Better yet, they’re user-friendly enough that they’ll do the heavy lifting for novices.

Be Yourself

The picking is over now. At this point, the success of your endeavor is entirely in your hands. You have the right camera, laptop, and software to make a popular video. What you need to realize is that if you start with a clip that isn’t true to yourself, you’ll have to keep up the act in every successive video. That’s exhausting.

Instead, try to find your voice as a content creator. What makes you so engaging and charismatic that you believe you can become an internet celebrity? What is it about your video that makes you confident it’ll go viral? Emphasize those aspects of yourself in your videos. They’ll operate as an introduction that will make people as interested in you as they are in your initial clip.

Making a great YouTube video takes some planning. Follow the advice above to improve your odds of your first attempt going viral.

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