Kit Kat is a chocolate-covered wafer biscuit bar confection that was created by Rowntree’s of York, England, and is now produced worldwide by Nestlé, which acquired Rowntree in 1988, except in the United States where it is made under licence by the Hershey Company. Each bar consists of fingers composed of three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar separately. Bars typically have 2 or 4 fingers. Larger Kit Kat Chunky bars are also popular.
Kit Kat bars are produced in 13 countries by Nestlé: UK, Canada, Australia, South Africa, Germany, Russia, Japan, China, Malaysia, India, Turkey, United Arab Emirates, and Bulgaria. Kit Kat bars in the United States are produced under licence by the Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree.
The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury’s newly formed Dairy Milk super brand also contributed to sales of the Kit Kat decreasing considerably in its home market of the UK, and threatened to depose it from its #1 position.